1.Why GMO Registry?
GMO Registry is a subsidiary of GMO Internet. Listed on the prestigious first section of the Tokyo Stock Exchange, the company is an established Internet services provider with a proven track particularly in the domain registration market both internationally and within Japan.
GMO Internet, Inc. operates leading domain name registration service, Discount-Domain.com (Onamae.com), the first ICANN accredited registrar in the Asia Pacific region. GMO Internet Group provides a range of e-commerce services including MakeShop and Color Me Shop! pro and is the dominant market leader in the field.
GMO Registry will leverage the technical and operational expertise of the GMO Internet Group to power the online identity of e-commerce businesses worldwide.
2.Why dotSHOP?
In the early years of Internet retail, e-commerce web sites were mostly owned and operated by large corporations. The proliferation of easy-to-use tools and innovative e-commerce solutions has lowered the entry barrier allowing small businesses and even individuals to establish online stores. As a result, the e-commerce industry is rapidly expanding.
One of the first steps to creating a web presence is obtaining a domain name that accurately represents the identity of your web site. dotSHOP is an extension aimed at e-commerce businesses and main street retailers. Instead of changing the name of your brand just to get a domain name in the overcrowded .com namespace, or paying unreasonable prices for a .com domain name at auction, register a domain name that clearly represents your product, brand or shop name in the dotSHOP extension.
Another advantage of dotSHOP is its inherent SEO value. When an Internet user includes the term "shop" in a search engine query they are more likely to turn up a dotSHOP website than one in another extension.
GMO Registry believes that dotSHOP will add tremendous value to e-commerce web sites, and intends to apply for the extension in 2012 when ICANN begins accepting applications.
Example:
A web site with a .shop extension is instantly recognizable as an e-commerce site.
Let's look at the same domain name with two different extensions.
example.com
example.shop
Which is more identifiable as a shopping site?
Say for example that your domain name suggests content relating to consumer goods, such as DVDs, or books. If you select a .com extension Internet users would have to access your site to determine whether you are selling DVDs and books or simply advertising or providing information. However, if you select a .shop extension it is immediately clear that your website is a shopping site.
The dotSHOP domain extension will help to distinguish websites selling consumer goods from websites advertising or providing information on consumer goods.
